For those that live in warmer climates you may have not seen these commercials for Amish Fireplaces. From the first time I saw this advertisement I was sent into a bit of confusion. According to the company's website and the produced TV commercials, the Amish have abandoned centuries of tradition and standards and have industrialized. Now you too can own a "real Amish" manufactured fireplace! Or is it really Amish? Watch the ad then we can discuss (not the ad on TV-but ironic nonetheless):
Now from my perspective these Amish are far from the anti-modernization Amish I grew up reading about. I thought they shunned electricity and even being photographed. The ad's say that the Amish are hand crafting these mantles but if you look closely they are hand assembling them; they use the term 'finishing'. It appears to me that they are mass producing the wood parts and assembling them by hand to keep them "handmade Amish". The internal heating units are obviously mass produced and they use electricity to function!? While the company is clear with the fact that the heating units are designed by some Chinese genius, there really is no miracle here. A 1500 watt space heater produces 5,000 BTU's as this one claims to be producing. That is fact, not some Amish or Chinese miracle. They are simply selling a pretty "hand crafted" mantle that houses a heating unit that stands for everything the Amish were against as a people. In fact the TV commercials, which I have not been able to find online yet, make it sound like this is Amish technology and that 'we too can enjoy a secret of the Amish that they have been enjoying for years now!' Then I wondered, "How are they being shipped?" Not by horse and buggy, but by USPS and other industrialized carriers.
Correct me if I am wrong but doesn't this seem like the most public display of religious hypocrisy since the advent of the poor box at the front of the gaudy gold platted catholic cathedrals around the world? The message I get here is that it is okay to break your moral code if you are selling to the people who are not of your same belief. Yet another illustration of how the world views making money as being worth abandoning principle. With that mentality I can go start an adult site as long as I don't market it to Mormon's.
After Posting Update: I found this news story back east about some people who purchased these units. Check it out when you get a chance.